Supermarkets of the future – fiction or reality?

A new Internet advertising campaign entitled „Supermarkets of the future" is being launched. The campaign presents modern technology and methods for employing such technology in everyday situations in a straightforward and entertaining manner.

Several years ago paying bills via the internet or shopping online were difficult to imagine, so naturally a fully automated and self-service supermarket may look too futuristic. However, what looks like the distant future for some people, is by all means realistic for Comarch. The company supplies advanced technology which is applied to the comprehensive management of supermarkets and the development of customer relationships and loyalty programs.

In its latest advertising campaign, the company promotes its concept of "the supermarket of the future" in a three part advertising spot. These video advertisements demonstrate the application of this technology, which can be used to automate shopping at a supermarket. The full story told in these videos will be made clear with the release of the third and last spot. The campaign is being conducted entirely through the Internet.

- Since 2008, Comarch has consistently pursued a strategy of developing its presence on the Internet - says Justyna Michalczyk, Director of the Business Development Center, Comarch - The "Supermarkets of the Future" campaign is one of the elements in our strategy. We intend to reach out to potential business customers with provocative forms of media through new channels of communication, encouraging customer interaction and the generation of positive emotions. We hope that by presenting technology in an interesting and intelligent way, customers will not only be simply informed about our latest solutions, but also convinced to use them.

- This is the first in a series of campaigns that has been prepared by Comarch. The company intends to place even greater emphasis on its position in the market as a supplier of innovative solutions.  As such,  supermarkets are the beginning of a broader strategy for the design of future technologies. - says Grzegorz Gracz, Creative Director at SoInteractive.

The creation and production of the campaign was accomplished by SoInteractive, while the strategy and implementation of the campaign was carried out by Comarch's Marketing Department.