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Join Comarch at Loyalty 2010!

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February 23rd – 24th, 2010, Kuala Lumpur, Malaysia

Loyalty 2010


Join Comarch at Loyalty 2010!

Please join Comarch at Loyalty 2010 organized by Airline Business and Global Flight. The event will take place in Kuala Lumpur on February the 23rd-24th, 2010 and will be the key event for the travel industry regarding loyalty topics. More than 300 people from all over the world who are responsible for FFPs will meet in Kuala Lumpur. Comarch will be a sponsor and will actively take part through its product workshop being held on Thursday, the 23rd February at 4 pm. – We invite you to take part in the workshop!

The program includes:

  • Tengku Azmil, Managing Director and Chief Executive Officer, Malaysia Airlines on what makes customers loyal at a 5-star airline?
  • Case study: Turning data mining into profit - Andreas Berninger, Managing Director, Payback
  • How IFRIC 13 has impacted our business by Mukund Srinivasan, Business Finance Manager, Emirates
  • Panel discussion: Are loyalty programs only an ancillary revenue tool?
  • Kaushalya de Alwis, Deputy General Manager, Paramount Airways; Robert Mann, President, R.W. Mann & Company, Inc.;
  • Deborah Merrens, Director of Loyalty Marketing, Hilton Hotels Asia Pacific and Herbert Verschuren, Director Flying Blue, Air France KLM
  • Moderator: Ravindra Bhagwanani, Managing Director, Global Flight.

Beside the product workshop, Comarch will present its Comarch Airline Suite (CAS) - a set of 5 complementary products, focused on marketing and passengers care:

CLM FFP is a new generation FFP system. It is a highly advanced solution both in terms of IT technology and functionality. The multi-dimensional flexibility of the solution is what gives you a stronger influence on customer retention and revenue creation.

Comarch Concierge Agent (CCA) is a tool that enables a personal channel of communication between an agent and the traveller. This application helps differentiate the travel experience for the most frequent and valuable flyers.

Comarch Travel Assistant (CTA) is designed to aid travellers in controlling their journeys. It is a modern, modular and easy to use application that can virtually guide passengers. Personalized and up to date travel information is delivered directly to passengers’ mobile devices. Users are able to access their flight information, take advantage of special offers, be reminded about important events as well as be provided with entertainment services.

Comarch Smart Analytics (CSA) is an innovative solution based on data warehouse technology. Its main goal is to provide organized and lucid information that supports decision-making processes in the entire company. It is a very powerful tool connected with a loyalty system – it gives possibilities for identifying customer behavior and trends.


Campaign Management System can help all of the companies which conduct marketing activities to increase its effectiveness. The system supports marketing department at all stages of advertising campaign creation and can automate the process of communication with the customers. Campaign preparation, execution, and analysis are possible within the system and included budgeting capabilities can give a detailed view in the marketing spending and allows for efficiency measurement. Built-in workflow and range of interfaces create a product which can integrate all the resources needed for optimal marketing activities preparation in one single application.

For more information about the event and our workshop or to schedule a meeting with a Comarch consultant or see a live demo of our system during the event, please contact Kamila Musialska at kamila.musialska@comarch.com