Comarch Loyalty Management implemented in OKKO petrol stations in Ukraine
'Fishka' is the name of the loyalty program, based on the
Comarch Loyalty Management solution, now available for OKKO petrol
station customers. The program was launched by Galnaftogaz, a leading
Ukrainian company, whose main activity focuses on the sales of fuel and
consumer goods through the network of OKKO petrol stations. The company
is one of the three leaders in the sales of petroleum products in the
Ukrainian retail market.
The solution implemented by
Comarch is dedicated to regular customers of OKKO petrol stations and
convenience stores. The “Fishka” program will enable them to accumulate
points for every purchase and promoted products as well as participate
in promotional campaigns and other events to earn extra points. The
program will enable members to exchange collected points for attractive
awards and services at OKKO sites, as well as receive additional
privileges.
This program will offer numerous possibilities, such as
automatic standard and bonus point issuance for purchases, customer
segmentation, personalized communication, a wide range of interesting
promotions based on various parameters including products, previous
promotions, period of promotion validity, segment, site, locations and
partners. The possible awards will consist of car accessories, car
services such as car washes, home accessories, entertainment and
leisure equipment, toys for children and redemption coupons.
Comarch Loyalty Management is an affordable, state-of-the-art
and flexible solution designed to support loyalty programs within
various sectors. The CLM product is present in various sectors of the
economy such as: airlines, telecommunications, banking& finance,
retail & FMCG and healthcare. Comarch has been developing this
system for loyalty programs for the past seven years. Throughout this
period of time, we have managed to develop CLM according to market
requirements and have proven that our solution is capable of serving
even the most demanding customers.
The Comarch Loyalty Management solution is a crucial part of
the Galnaftogaz development strategy, enabling increasing the
attractiveness of their offer directed to customers of OKKO partners,
strengthening customer loyalty, dynamically developing their current
customer database, increasing sales by obtaining new customers,
increasing Galnaftogaz prestige by building individual customer
relationships and increasing the company’s market share through the use
of effective and modern marketing methods.