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Comarch Implements JetBlue’s Redesigned TrueBlue Frequent Flyer Program

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Comarch Inc., a subsidiary of a leading European solution provider - Comarch SA, and JetBlue Airways, a US airline known for its pioneering form of customer service, has signed a multi-year agreement for the provision of the Comarch Loyalty Management FFP solution.

JetBlue and Comarch agreed not only to replace the existing in-house solution but also fundamentally restructure the TrueBlue program. The process involved custom development of the Comarch CLM-FFP system to interface with JetBlue’s existing IT systems including both the Navitaire and Sabre reservation systems. Over the past nine months Comarch has been working to implement and support the new TrueBlue loyalty program which was launched in November of 2009.

“Our customers wanted a more flexible and rewarding program – honoring the dollars spent rather than the miles flown. Choosing the right technology partner was essential to delivering a world class program. We have been very pleased with Comarch, and we are looking forward to a long and fruitful partnership.” said David Canty, Director of Loyalty Marketing & Partnerships at JetBlue Airways.

The structure for the new TrueBlue program offers passengers the ability to earn points based on revenue as opposed to miles flown; an industry first. This approach aligns the TrueBlue program with the airline industry norm of a la carte pricing; effectively rewarding customers based on revenue generated not only on ticket price but also on additional services purchased.
“We believe this project is a significant event for both parties” stated Marcin Kosciak, Loyalty Director at Comarch Inc. “This project has and will successfully show JetBlue’s desire to be a market innovator while enhancing Comarch’s image as a world-class provider of loyalty and reward program solutions.”

Under the agreement, Comarch provides JetBlue the software as well as the hosting and support services to outsource the management of the hardware as well as providing data backup and a disaster recovery center.

Comarch provides one of the most comprehensive IT solutions to service, telecommunications and financial entities. Comarch Loyalty Management FFP is specifically developed for the aviation industry. The product offer aimed at this market also includes: Comarch Concierge Agent - a solution that helps satisfy the most demanding travelers and VIPs as well as Comarch Travel Assistant - a product based on mobile technologies designed to make it easier for passengers to travel and enables a direct line of communication between the traveler and the airline.