Looking for ways to differentiate your loyalty program from the sea of other loyalty programs? Emotional connection may be just the solution you need and the key to taking your customer-brand relationship to another level.
The e-book was prepared by Comarch loyalty experts and features insights from CEOs, marketing specialists, and researchers from major French institutes and world-renowned brands, such as Guerlain. With years of experience and expertise in the marketing realm, they share their thoughts on the industry's state and the best tips for building emotional loyalty.