Comarch and Azul Airlines Overhaul Tudo Azul Frequent Flyer Program
Comarch Inc. and Azul Airlines, a Brazilian airline, are pleased to release the details regarding their successful partnership in the re-design of Azul’s frequent flyer program, Tudo Azul.
Comarch revamped Azul’s loyalty program using Comarch Loyalty Management for Airlines 4.1. This marks another successful implementation of the revenue-based FFP system for Comarch, after delivering a similar system for JetBlue. Comarch and Azul worked hand-in-hand to ensure a smooth transfer of all existing functionalities into the renewed system, while simultaneously adding new capabilities. The transition will allow Azul to better manage the system, monitor program performance, generate complex reports and analytics and effortlessly manage the content of the Member Web Portal via CMS. All these components will allow for seamless management of Tudo Azul and detailed analysis of the data collected through the program, in order to enrich customer experiences, which in the long run boosts customer loyalty and satisfaction.