Comarch Loyalty Management supports X5 Club loyalty program in Russia and Ukraine

Comarch has co-operated with X5 Retail Group - the largest retail company in Russia - for more than four years. The company offers its customers an attractive loyalty program called X5 Club, which consists of two independent programs: "Perekrestok Club" and "Volshebnaya Karta", allowing the collection of points in supermarkets and hypermarkets in Russia and Ukraine. Both programs are supported and managed by the sophisticated Comarch Loyalty Management system. The CLM system supports the operation of loyalty programs in all areas. Starting from customer enrollment and management, through creation of point-based promotions to points redemption for goods and services offered by X5 and program partners.

We invite you to get acquainted with the details of the Comarch Loyalty Management implementation at X5 Retail Group. In the new case study there is also information about the program's rules and benefits, and the successes achieved by the industry leader in retail in Russia thanks to both programs. The technical and business details are complemented with statements from the customer representatives.

New case study is available here.

More details about Comarch Loyalty Management are provided on the dedicated microsite www.marketingmanagement.comarch.com. There are also interviews on the YouTube channel.

More information about X5 Retail Group: https://www.x5.ru/en/