Comarch Enterprise Marketing Management – conduct effective marketing activities

We invite you to get acquainted with the new brochure describing the Comarch Enterprise Marketing Management platform.

Enterprise Marketing Management is a comprehensive solution which enables managing the full scope of marketing activities. This IT platform provides support and improved human resource management by creating a common working environment for the broadest possible group of employees involved in marketing activities, from those employed at the highest levels of management to lower-level specialists and external partners. CEMM provides full insight into the execution of the marketing strategy through access to information about activities, resources and costs. It facilitates communication and personalized dialogue with your clients across many effective channels.

Comarch Enterprise Marketing Management is a set of four integrated applications:

• Loyalty Management - a powerful and flexible business platform for managing stand-alone and multi-partner loyalty programs
• Campaign Management- a system created for managing, automating and monitoring marketing campaigns
• Smart Analytics- a BI class solution that enables conducting advanced and strategic analyses and forecasts useful for decision makers
• Comarch Marketing Management - a MRM class solution that supports the planning and management of marketing resources and teamwork coordination