Can’t Miss Webinar - Creating a Top‑Shelf Customer Experience
Join us on December 14th at 3pm CEST for a rare opportunity to hear from loyalty experts Ralph Harrington, Group Product Owner of FordPass Rewards at Ford Motor Company, Sara Zagaria, Senior Researcher at Osservatori Digital Innovation, Bill Hanifin, Chief Executive Officer at The Wise Marketer, Christopher Sandstrom, Director of Marketing at Comarch North America, and Katarzyna Kulczycka, Senior Business Strategy Consultant at Comarch. This open forum panel will draw from multiple perspectives to frame what it takes to create a stellar customer experience.
- A report authored 5 July 2022 by Gartner® analyst Michael Chiu cited a set of Top 10 Customer Experience Metrics based on recent research [1]. Gartner had conducted a survey of IT and business technologist CX leaders in 4Q21 to examine organizations’ CX priorities, challenges, metrics, governance structures and technology investments.
- Latest research published by Politecnico Milano on the Omnichannel Customer Experience. The Observatory was established in 2017 to support companies in understanding the impacts of a customer-centric approach, starting from customer relationship processes.
- Quantitative research studies from The Wise Marketer that explore the attitudes, opinions, behaviors and demographics of consumer audiences within the loyalty industry.
- Comarch client success stories.
Join us for this rare opportunity to hear from brands including Ford, Politecnico Milano and Comarch.
Creating a great customer experience is a predecessor for generating high engagement which, in turn, leads to long-term customer loyalty. What are the key components of a top-shelf customer experience that loyalty program decision-makers should take into account?
[1] Quick Answer: What Are the Top 10 Customer Experience Metrics? Published 5 July 2022. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
