Providing an effective way of communicating with those on the road
Build long-lasting customer relationships using a modern IT product designed for the travel industry
CLM for Travel includes Offer Personalization - a unique, based on advanced Artificial Intelligence and Machine Learning technology, feature that allows users to detect patterns in the customers' behavior for they could later prepare highly personalized offers.
Experiment with various product categories and Frequent Flyer Program scenarios and provide product recommendations that are most likely to hit the spot. Plus, use it to calculate the Customer Lifetime Value as well as determine what's the best time for presenting clients with your company's offers.
The system provides full customer data and analyzed sales statistics to make sure you are always up-to-date with the performance of your loyalty programs.
Not only does it give you quick access to your history of transactions, but it also allows you to easily create, manage, or merge membership accounts. CLM supports multiple ID classes (plastic cards, virtual cards), plus, it enables you to organize your customer data efficiently using a simple & intuitive interface.
Comarch’s CLM solution allows you to run and host multiple B2B and B2C loyalty programs using a single platform. It enables you to give access to loyalty programs to any authorized parties in a split of a second.
Using CLM, you can set various loyalty program proportions for different countries or regions. It is the most cost-effective solution in terms of hardware and 3rd party software that significantly lowers the cost of system maintenance.
The Loyalty Fraud Detection functionality utilizes the Artificial Intelligence & Machine Learning algorithms so a user could easily identify atypical patterns in your loyalty program members’ behaviour (accrual and redemption transactions, collecting points, account registrations, and more) in order to prevent any financial drawbacks from happening.
By implementing this feature, you will be instantly reported about any out-of-the-ordinary incident and, as a result, you and your team will be able to react in no time to any potential loyalty fraud cases - before they will cause any damage.
Our Contact Center application was specifically designed to facilitate processes related to the support of loyalty program members, which include communicating with the customers in real-time, as well as managing their data. It involves following a multi-step approval procedure for selected actions performed by Contact Center agents, which serves as an implementation of the four-eyes principle.
Plus, thanks to our intuitive chat - and the AI-powered Chatbot – customers can be served straight away via the member portal, mobile application, or various communication apps such as Facebook Messenger.