Making sure that your loyalty program is in shipshape condition
Making sure that your loyalty program is in shipshape condition
Following the principles of DIAMETRICS®, we can perform a full analysis of rivaling loyalty programs. It’s a highly effective method of getting to know how one's competitors are doing in terms of keeping their members engaged. It involves the evaluation of:
To set up and run a successful loyalty program, you need to define goals and KPIs as those will help your business monitor the outcomes. Just a few of them can reveal how your program is doing.
Loyalty program liabilities and revenues make for a significant part of the company’s balance sheet, as well as its income statement accounts. These financial items mainly depend on the loyalty program's value and members' behavior, thus they can be represented by:
Customers who are not satisfied with your products and services can still cost you a lot of money. With DIAMETRICS®, we can effectively measure customer satisfaction (via a carefully designed survey) to determine where you currently stand. We can check:
Thanks to DIAMETRICS®, we can easily analyze your company's IT infrastructure, as well as its policies and operations related to the loyalty program. Our goal is to evaluate:
DIAMETRICS® is a COMARCH registered trademark.