Technology is not necessarily the defining factor that delivers success [in #loyalty] – it’s what you do with it

In this special episode of #loyaltyexpertsvoice, we talk to Mark Bergdahl, Managing Director at Loyalty Consulting UK, about the world of loyalty today – the biggest challenges, latest trends, new opportunities, and things that companies are ready to launch their first #loyaltyprogram must get right from day one. 

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