This #loyaltyexpertvoice episode features Bindu Gupta, Head of the Loyalty Strategy Consulting Team at Comarch. In the episode, not only does Bindu talk about the importance of instant gratification and how it’s different from constant gratification,

In this episode of #loyaltyexpertsvoice, Łukasz Słoniewski, Consulting Director at Comarch, talks about potential risks related to data privacy in loyalty programs.

In the latest episode of the #loyaltyexpertsvoice series, Alexandra Sliwinski, one of our top loyalty consultants at Comarch, explains omnichannel loyalty and why it is becoming a new standard worldwide.

In this episode of our #loyaltyexpertsvoice video series, Sidney Dunn, Comarch’s Loyalty Consulting Director for Americas, talks about the on-going COVID-19 pandemic and its impact on loyalty programs.

In simple words, a loyalty program is a structured reward program that optimizes customer retention and experience and maximizes the revenue of the company with each interaction. Over time, even the most exciting marketing initiative becomes obsolete as participants are desensitized to the offer. The good news is that you can predict it and react in the right way.

In the second episode of our #loyaltyexpertsvoice video series, Piotr Kozłowski, VP of Consulting for Airline/Travel at Comarch, goes into great detail about loyalty identifiers.

In the first episode of our #loyaltyexpertsvoice video series, Marcin Sobek, Director of Loyalty Strategic Consulting at Comarch, takes the virtual stage to discuss how companies can inform their members about program benefits