Loyalty programs and bonus memberships have become increasingly important across various industries. Piotr Kozłowski, Vice President of Consulting for Loyalty Solutions at Comarch, explains why this is particularly important for the travel industry.

Magda Pudełko's interview for Dagens Handel about sustainability.

Listen to hear specific insights on the evolution of coalition loyalty programs, as well as the growth and direction that loyalty initiatives are developing in the banking sector worldwide - a global perspective across some of our industry’s key sectors.

In this special episode of #loyaltyexpertsvoice, we talk to Mark Bergdahl, Managing Director at Loyalty Consulting

What will happen if your company takes a more customer-centric approach? Well, it may become one of the most profitable companies in the country – we kid you not! Want an example?

Dr. Yuping Liu-Thompkins, who founded and now is the Director of the Loyalty Science Lab (a well-known marketing research facility at Old Dominion University), has recently shared some exciting insights that her and her team have garnered in the last few years.

What do bank loyalty programs look like in South Africa? How important is understanding the laws of loyalty psychology and behavioral economics for the success of such programs?

In this week’s episode of the #loyaltyexpertsvoice series, Marco Ricci, Partner Channel Manager for Comarch Loyalty Marketing Cloud, reveals why some of today’s loyalty management platforms fail at helping companies keep their clients engaged. He also presents his top 5 technology plugins that can help you create fun, highly memorable customer experiences, including game-like mechanics and messaging, as well as e-commerce, paid media, and social media connectors. Enjoy!