Friends, Fun and Feedback: How gamification can help your loyalty program thrive
Gamification, which is defined as the use of game thinking and game mechanics in non-game contexts to engage users, has been a hot topic since around 2010. From the start, the use of knowledge from social psychology and other social sciences has made many of the projects successful. In short, gamification is based on the 3 F’s Rule: Friends, Fun and Feedback.