There is no doubt that the world has changed drastically in the last decade. There has never been so much access to information as there is today.

The experts discussed how today's companies can use AI to identify patterns in loyalty program member behavior, divide clients into groups based on personal interests & preferences, and ultimately – build stronger customer relationships.

Within the loyalty and marketing industry, there is a growing concern regarding customer loyalty fraud and program gaming. Loyalty programs have become an attractive target of digital fraudsters. 

Did you know that the new BP loyalty program, which was recently launched in Australia, is powered by Comarch's customer loyalty platform?

In this episode of the “Let’s Talk Loyalty” podcast series, Paula Thomas talks with Piotr Kozłowski, Comarch’s VP of Consulting – and a true loyalty expert, about what today’s airline companies can do to make the experience of flying even more enjoyable than it was in the past.

One of the most powerful ways retailers can provide customers with up-to-date, relevant information is through their loyalty programs, which is why many retailers are now rethinking their loyalty strategy.

What will happen if your company takes a more customer-centric approach? Well, it may become one of the most profitable companies in the country – we kid you not! Want an example?

We’re pleased to announce that Comarch has been included in the recent “Now Tech: Promos and Offer Management Providers, Q3 2021” report by Forrester, one of the top market research companies that share insight on the current and potential impact of modern technologies on the business environment.

Amanda Cromhout, the CEO of Truth, recently sat down with Brett Cameron from Old Mutual, a premium pan-African financial services group – and a user of the Comarch Loyalty Management platform, to talk about one of the biggest loyalty programs in Africa, namely - Old Mutual Rewards.