As the ways brands can connect with customers grow, so do customer expectations. It is no longer enough to offer customers a loyalty program that is based solely on transactional points. To gain consumers’ attention, brands must strive to understand their motivations and behaviors to deliver highly customized experiences that engage customers beyond the transaction.

In this episode of #loyaltyexpertsvoice, Łukasz Słoniewski, Consulting Director at Comarch, talks about potential risks related to data privacy in loyalty programs.

Marketers have never before had such a vast array of ways to communicate with consumers. The internet and mobile have greatly expanded the existing possibilities: traditional channels have evolved, and new ones are born almost every day.

Imagine receiving a simple piece of paper with a “25% off” discount you can use at a physical store. Coupons used to be the most popular way to promote a store or brand, and this how discounts were given out in the past, whether it through the newspaper, mail or in-person distribution.

In the latest episode of the #loyaltyexpertsvoice series, Alexandra Sliwinski, one of our top loyalty consultants at Comarch, explains omnichannel loyalty and why it is becoming a new standard worldwide.

Rewards selection is a crucial element in any loyalty program that has a meaningful impact on its efficiency. Even if a program is simple and customer-friendly, it is not necessarily attractive to customers.

Promotions. One of the most common concepts in marketing. For loyalty programs, they have special meaning – through promotions, program managers can decide how and when to give customers incentives, which in turn allows them to enhance customer engagement.

In this episode of our #loyaltyexpertsvoice video series, Sidney Dunn, Comarch’s Loyalty Consulting Director for Americas, talks about the on-going COVID-19 pandemic and its impact on loyalty programs.

Every day, marketers have to answer the question: how can we make our loyalty program more popular? Well-designed platforms allow them for flexibility in managing loyalty events and setting up new promotions to engage customers.