Artificial Intelligence & Machine Learning

Artificial Intelligence is revolutionizing the way we live: from unlocking your phone, and banking, to our daily commute. No wonder it has also started influencing our professional activities. AI marketing, even in its relative infancy, is quickly changing the game from both the perspectives of a marketer and a customer.

Revolutionizing customer relations, COVID-19 and recession concerns prompt a reassessment of brand loyalty. The Forrester Wave™ report evaluates loyalty software vendors like Comarch, offering insights into industry challenges and solutions.

Navigating Technology in Retail. Have you noticed how digitalized some of today’s retail stores have become lately?

Within the loyalty and marketing industry, there is a growing concern regarding customer loyalty fraud and program gaming. Loyalty programs have become an attractive target of digital fraudsters. 

In the latest episode of the #loyaltyexpertsvoice series, Maciej Tyczyński, Head of Data Analytics & Machine Learning Team at Comarch, explains what the term "loyaltyfraud" really means. He discusses some of the most common types of fraudulent activities and reveals how they can quickly identify and stop them using #artificialintelligence / #machinelearning solutions built into Comarch loyalty management platforms.

The entire business environment has already suffered greatly from the economic crisis caused by the COVID-19 pandemic. Unfortunately, there is no end in sight to when things will get back to normal – if ever.

Today’s customers expect supreme services and an easy way to achieve their goals.

Machine learning techniques enable marketers to go beyond traditional personalization methods by processing huge datasets and detecting patterns within customers’ behavior.

Large-scale loyalty platforms process millions of transactions originating from hundreds of locations while managing thousands of member accounts at any given moment.