Traditional doesn’t have to mean outdated. When it comes to sales, combining the traditional channel with modern business measurement tools is as progressive as it is profitable.
For those producers whose aim is to reach a large number of retail stores and develop the distribution of their products, targeting for purchases by distributors is simply not enough. However, thanks to advanced IT systems that support comprehensive data reporting and allow the implementation of sell-out strategy, producers get a chance to positively influence the major fields of their business. Our new white paper covers all of these areas.
Based on the reporting of purchases by retail outlets or HoReCa outlets, producers are able to develop a sales strategy for entire geographical areas. This applies not only to the sales force structure, but also to the areas of operation of the distributors or their number.
(Quote from the white paper)