Comarch Master Data Management is a central catalog of products in the cloud, ensuring effective management of product data and its exchange with business partners. The solution is GS1 certified, which means it guarantees data exchange in the GDSN (Global Data Synchronization Network).
Main challenges:
- Inaccurate data which leads to
decrease in sales and additional costs (manual improvement incorrect data) - Different product
catalogues for different retailers - No defined data synchronization processes between partners
- Problems with
logistic operations - Long market launch process
- Lack of appropriate B2B communication
- No consistency of data in
POS system - Adapting to the specific requirements of markets, legal procedures, business partners and networks
- Handling specific workflows for verification, acceptance and data enrichment