What Diageo says about benefits of using Comarch SFA

In the latest issue of Mittelstand Kompakt, we can read an interview with Diageo - a leading producer and distributor of one of the most recognizable brands of alcohol in the world (Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Guinness).

Diageo has been working with Comarch for several years within the scope of the mobile sales support system - Comarch SFA -- and successfully implementing it in particular countries. Alban Geißendörfer, Sales Development Manager, On Trade Diageo Germany GmbH describes what challenges face sales representatives in their daily work and what benefits the  implementation of Comarch SFA system brought them. We invite you to read at page 67 in Mittelstand Kompakt.