Monetizing 5G: Successful Business Strategies
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Enterprise customers are the center of interest for every communications service providers (CSP), and their importance has only increased with the introduction to the market of 5G-based services. The real value is generated by network slicing or private networks, which are dedicated for large enterprises rather than the B2C segment. Their impact on annual income is as significant as their demands for special treatment. Dedicated, multi-service bundled offers with custom pricing, ordering of hundreds or even thousands of services in one shot, and multi-level access to a self-service portal provide business customers with the personalized experience and control they require. For most of the B2B telecom enterprises, setting up and managing a communication and collaboration platform is not a core activity, and they rather expect their CSP to provide a platform where each employee has the efficient tools to achieve the expected results, wherever they are and at any time.
Comarch Telecom Digital B2B Platform lets CSPs provide enterprises with offers across all telecom B2B services, including mobile and fixed voice, data and VPN. These services can be bundled with unified communication, security and cloud solutions in a single product catalog that drives all order management processes in a manner that satisfies the needs of modern enterprises and lets CSPs introduce new services seamlessly.
The fully customizable B2B platform for telecom operators delivers a single and comprehensive 360-degree view where the customer can see data and statistics related to orders, cases and financial information. Business customers can easily manage even the most complex hierarchies representing their own organization structure, access detailed reporting in context, and set up real-time control or split bill policies over service usage. Role-based access to the telecom self-service B2B portal for various levels of management in the enterprise facilitates the assignment of management responsibilities to the appropriate department. Omnichannel over all platform functions such as ordering, cases and user management ensures a consistent experience for customers working in assisted and non-assisted channels at any time.
Monetizing 5G: Successful Business Strategies
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Support for customer-manageable complex hierarchies and multiple rolesEnables companies to carry out split billing (for instance, sharing costs between employees and employers). Combined with flexible rules and dashboards for real-time cost control of subscriptions. | Advanced reportingAdvanced business intelligence solution, numerous pre-configured dashboards and ad hoc reports, all provide for accurate information business needs. |
Model-driven approachRapid introduction of new products and services, re-using and bundling, experimenting and navigating business to where the market requires has never been easier. | Omnichannel approachThe same, complete 360-degree view and management possibilities on subscription base, orders, cases and financial information in traditional and modern digital channels. |
"The components of KPN's previous BSS system required vast amounts of manual work being carried out by its users. Finally, a decision was made to purchase a new, integrated solution, and Comarch matched our requirements perfectly."
Cees Versteeg, Director IT and Operations, KPN Managed Mobile Solutions,
KPN
Simplify B2B2X operations in the digital era
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