Comarch joins global elite with a WealthBriefing MENA Award

Leading wealth management industry participant, Comarch, has joined the ranks of an elite global group who have been handed the honour of winning a WealthBriefing Award.

Comarch were awarded the ‘Most Innovative Use of Artificial Intelligence’ at the Ninth Annual WealthBriefing MENA Awards 2022.

Judges were impressed with their winner’s focus on applying AI to product assessment and selection. Its technology can be used not only for recommending new investment products, but also recommending actions for the advisor to take, such as generating investment ideas. A very worthy winner in this increasingly important category.

Showcasing ‘best of breed’ in the MENA region, the awards have been designed to recognise outstanding organisations grouped by specialism and geography which the prestigious panel of independent judges deemed to have ‘demonstrated innovation and excellence during the last year’.

Each of these categories is highly contested and is subject to a rigorous process before the ultimate winner is selected by the judges. It is this process that makes WealthBriefing awards so prized amongst winners.

The WealthBriefing MENA Awards are part of a global programme run by WealthBriefing and its sister publications WealthBriefingAsia and Family Wealth Report, encompassing all of the world’s major wealth management centres.

Participants around the world recognise that winning awards is particularly important in these challenging times as it gives clients reassurance in the solidity and sustainability of the winner’s business and operating model.