To put it briefly, Business Intelligence can be described as a set of processes that allow you to make the most of your data. It is a combination of various analytics and reporting solutions. It includes, but is not limited to, data mining, data analysis, data visualization, and key performance indicators.
Key benefits of business intelligence for banks include:
Handling the rapidly increasing volume and velocity of data, making analyses more efficient and reliable
Analyzing trends and identifying opportunities for growth
Quick and accurate forecasting leading to easier and data-driven decision making
Increased profitability thanks to being able to identify and address current customer needs faster and offering them more personalized experience
Risk mitigation through measures such as supporting fraud detection, ensuring compliance with regulations, analyzing credit portfolios, etc.
Measuring the profitability of marketing campaigns in real time
Excelling planning, budgeting, and reporting
Loan processing acceleration by automating time-consuming data processing
Better monitoring of employee performance, which in turn can result in better customer experience
The possibility to integrate or expand with other Comarch solutions and multiple systems
Depending on your needs, Comarch BI can run on-premises, on a private or public cloud, and as SaaS
Looking at the provided solution in perspective, we can recommend with complete confidence that the delivered system has succeeded as an analytical tool in our company and effectively supports the work of BGK’s analysts.
Andrzej Ladko – Vice-president of the Management Board at Bank Gospodarstwa Krajowego (BGK)
Specialists in the field of analytical systems engineering attentively listened to me and understood me. I believe that this understanding of nuances, as well as the willingness to follow an unconventional train of thought are a great advantage of the cooperation with Comarch.
Konrad Juszczuk – Managerial Information Team Manager at the Strategic Development and Controlling Department of Dnb Nord Polska SA
Challenges of building a data-driven organization
The White Paper discusses the data-driven approach to decision making, starting at the crucial elements of the approach, identifying the difficulties companies face, as well as providing success stories and recommendations.
