Nowadays, information about customers gathered by a company, as well as ability to efficiently process and use it, more often enables enterprises to listen attentively to customers’ needs. Such approach allows a company to build well-considered and long-term strategy, which constantly precedes expectations of its customers.
In Comarch ERP Altum, such approach is possible owing to the use of built-in Business Intelligence tools and automation of processes (BPM). The system collects and analyzes information about, e.g. customer’s loyalty, efficiency of sales representative’s work and effectiveness of particular sales activities. Owing to automation of processes, Comarch ERP Altum ensures that a specific message is sent to appropriate person in a company along with ready-to-use information what actions should be taken with regard to situation that occurred.