Why monitor the Internet community?
REPUTATION SAFETY
One of the most important elements that are dealt with by marketing experts, is a good opinion about the company. Reputation on the market that has been acquired for many years, could be easily violated by the social media.
The information provided on the web or on social network sites can be easily manipulated. Intense competition makes it appear as foul play on the part of other market participants, such as the deliberate manipulation of the image of our brand in the network. In such a situation, in order to prevent such behaviour, take advantage with Comarch Social Intelligence.
SALES SUPPORT
Social media applications are often used to identify potential customers, market demand or newly established trends. Importantly, such a need is reported directly by the client and is not the result of estimating the factors that may be incompatible with market expectations. You can assist the client in his opinion, capture discussions and interact with them. Communities that gather in social media around, seeing the responsiveness of selected companies are more likely to give them more confidence.
A good example of this is the Zero Moment of Truth marketing concept, which refers to the moment of decision-making by the client. The first step is to research the purchase of product information, opinion about it, and the inclusion of the discussion about it. This is a great time to reach out to the customer with a positive message.
CAMPAIGN ANALYSIS
Comarch Social Intelligence is an indispensable tool to measure the results of campaigns. It allows you to test whether taken actions have been successful for the company. By monitoring the intensity of discussion on social networks, it provides invaluable knowledge on marketing activities or reactions they carry.
Important here is to consider the business strategy that is Social CRM. Its importance in the past few years significantly increased with the growth of interest in social networks. Maintaining the best possible relationships with customers by using social media has become almost the basis of marketing network. Comarch Social Intelligence, by its functionality, makes it possible to cope with the activities in the field of Social CRM.
RESEARCH YOUR CUSTOMERS NEEDS
Public opinion research, market trends and analysis of prospects were usually associated with massive costs generated by such activities. Development of social networks and their global domination caused their becoming one of main representative groups used in the surveys.
